Rogan said in an Instagram post Tuesday that Spotify “won’t have any creative control over the show.” “And we’re finding that creators are excited about working with us on an exclusive basis, because we’re able to put so much more of our marketing and on-platform data and insights in their hands.” “We’re making more content exclusive on the platform, allows us to market in a more meaningful way bring people onto the platform,” Ostroff said at the time. Spotify’s content chief Dawn Ostroff told CNN Business last year about the company’s strategy for more exclusives. Celeste Sloman for CNNįor Spotify, music might not actually be the key to success

NEW YORK, NEW YORK, November 1, 2019: Dawn Ostroff photographed at the Spotify headquarters in New York City.Credit: Celeste Sloman for CNN. Spotify now has dozens of podcasts exclusive to the platform, including three from Gimlet Media and three from The Ringer, according to a company spokesperson. With Rogan, Spotify is showing its willingness to bring more podcast listeners to its platform through exclusive content. In February, Spotify bought The Ringer, Bill Simmons’ sports and culture site that boasts more than than 30 podcasts. In 2019, Spotify made its ambitions known by acquiring podcast companies Gimlet Media, Anchor and Parcast. The deal is the latest move in Spotify’s effort to expand beyond a music streaming service to become an audio empire.

The podcast is ranked the second most popular in the United States on Apple Podcasts, according to Podcast Insights, and Rogan topped Forbes’ 2020 list of the highest-earning podcasters. The talk show-style podcast is anchored by comedian Joe Rogan, whom some consider controversial for peddling conspiracy theories with guests like Alex Jones. Spotify announced Tuesday that it signed “The Joe Rogan Experience” for a multi-year exclusive licensing deal. (SPOT) will soon be the exclusive home to one of the biggest podcasts in the world.

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